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Fun for the Whole Family

Live music, food trucks and arts & crafts vendors from all over West Texas. Come experience fun in the hometown of Jimmy Dean. Visit the incredible museum that showcases his life from legendary entertainer to sausage entrepreneur.

Scroll down to learn more!

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Admission is Free!

Sept. 4, 2021

9 a.m. - 9 p.m.

1900 W. 8th, Plainview, Texas

Mark your Calendars

Date ---- September 4th, 2021

Hours -- 9:00 AM - 9:00 PM


9:00 AM ----- Event Opens

10:00 ---- Ribbon Cutting

10:00 AM --- Mustang Car Show Begins

11:00 AM ---- Royal Priesthood Concert

2:00 PM ----- Hogg Maulies concert

4:00 PM ----- David Lee Rodriguez concert

7:00 PM ----- Sounds of West Texas concert with special guest Donna Dean

Museum open from 9:00 AM to 5:00 PM



Local artists performing new and classic country, gospel, with a touch of pop nostalgia

Latin Grammy Nominee performing a wide variety of genres.


Independant Country-Rock band from Lubbock, Texas performing original music.

Be a Vendor

Vendors and food trucks are invited to set up shop and enjoy the days activities while earning a few dollars in the process. Complete the registration form to be a part of the Jimmy Dean Music and Arts Festival.

Deadline for vendor registration
is Aug. 20.

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