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Fun for the Whole Family

This annual festival features live music, food trucks and arts & crafts vendors from all over West Texas. Come experience family fun in the hometown of Jimmy Dean. Visit the incredible museum that showcases his life from legendary entertainer to sausage entrepreneur. You just never know who will stop by!

Scroll down to learn more!

Admission to the Festival and Museum is FREE!

Sept. 16-17, 2022


An Evening with Billy Dean Concert

Harral Auditorium

Friday 7 p.m.

Tickets $35

Brought to you by: 

The Arts & Crafts Festival is Saturday from 9 a.m. to 4 p.m.

Ben and Noel Haggard Concert

Harral Auditorium

Saturday 7 p.m.

Tickets $35

Brought to you by: 

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Mark your Calendars

 September 16 & 17, 2022


Jimmy Dean Museum OPEN

9:00 AM - 6:00 PM Friday and Saturday.

Free admission

Lions Club selling pre-show burgers

5:00 PM  - Friday ONLY

Festival Parking Lot

Billy Dean Concert

 7:00 PM

Harral Auditorium

Brought to you by Smith Auto Family

Buy Tickets

Arts Festival opens FREE

9:00 AM - 4:00 PM

Vendors, Kids Area  & Food Trucks OPEN

Painting with a Twang

11:00 AM - 1:00 PM

Laney Center

Tickets - SOLD OUT

Brought to you by High Plains Concrete 

LIVE outdoor Performances

On the steps of Hutcherson Gymnasium

11:00 AM - Noon - Royal Priesthood 

Noon - 1:00 PM - Adaryll Jordan 

1:30 PM - 3:00 PM - Kelly Hastey 

3:30 PM - 5:00 PM - David Lee Rodriguez

Ben and Noel Haggard Concert 

7:00 PM

Harral Auditorium

Buy Tickets


Event Map

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Become a Vendor

Vendors and food trucks are invited to set up shop and enjoy the day's activities while earning a few dollars in the process. Select "Register for a Booth" and follow the instructions to complete your registration and pay for your spot. This year's event is hosted inside the Laney Event Center and space is limited.  All food and food truck spaces are outdoors.

Deadline for vendor registration
is Sept. 7, 2022.

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