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Welcome to the
Mabee Regional Heritage Center

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Jimmy Dean Music
and Arts Festival 2023

This year's Jimmy Dean Music and Arts Festival, hosted on the campus on Wayland Baptist University on September 16th, 2023, will have a host of fun, family-friendly activities, including a free-admission Arts Festival from 10am-3pm and a concert (featuring Asleep at the Wheel) at 7pm.  

For more information about the events, click the button below, and check out the official festival website!

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Front of the Mabee Regional Heritage Center

One Center
Three Museums

The Mabee Regional Heritage Center is on the campus of Wayland Baptist University in Plainview, Texas.  It includes the Flying Queens Museum, the Jimmy Dean Museum, and the Museum of the Llano Estacado.

Flying Queens Museum Entrance


Learn about the Flying Queens, the inspirational team that changed the sport of women's basketball forever.

Records on display in the Jimmy Dean Museum

The Life, the Legend, the Legacy

Come experience the rags-to-riches story of Jimmy Dean, the famous musician, entertainer, and entrepreneur.

General Store Exhibit in the Museum of the Llano Estacado

Regional History

Immerse yourself in the rich history and culture of the Llano Estacado, also known as the Southern High Plains.


1900 W 8th St.
Plainview, TX 79072

(806) 291-3660


Free Admission! 


Tuesday - Friday

10:00am - 4:00pm

Now Open for Seasonal Saturdays!

(Apr. 15 - Nov. 15)

10:00 am - 4:00 pm


Upcoming Events

Jimmy Dean's pink Nudie Suit, on display in the Jimmy Dean Museum

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Find all the items to win a prize!

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