Jimmy Dean

Humble Beginnings



Sausage Mogul

Experience the life of

Jimmy Dean

Best known now for his iconic sausage brand, Jimmy Dean was also a country music star,  a well-known entertainer, and a successful entrepreneur. Visit  us today and learn about his story from humble beginnings to business mogul and everything in between.


Llano Estacado

The Llano Estacado side of the museum features the regional history and pre-history of the Southern High Plains, which is also known as the Llano Estacado. The museum showcases exhibits on the region’s geology, Native American artifacts, and even a large Columbian mammoth's skull. Also depicted are large-scale storefront reproductions of a settlement era general store, schoolhouse, doctor's office, and more.


Visit us

Dedicated to celebrating the life and legacy of Jimmy Dean and the heritage of the Llano Estacado region, the Jimmy Dean and Llano Estacado Museum is located on the Wayland Baptist University campus  in Plainview, TX.

Book self-guided and guided museum tours online!

Play along with our digital scavenger hunt!


The Jimmy Dean and Llano Estacado Museum’s mission is to engage the community with the multicultural story and rich heritage of the Llano Estacado region and to celebrate the life and legacy of a prominent former resident, Jimmy Dean.

The museum is owned and operated by Wayland Baptist University in Plainview, TX.

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